Meet GoodRobe & Co.

More than simply an apparel company, our mission is to change women’s lives by helping them to create timeless, effortless wardrobes that they can thrive in. We make it easy for women to look their best and feel more confident so they can focus on the more important things in life. We are committed to empowering women because we ARE women. GoodRobe & Co. is 100% woman owned, led and inspired.

How To Shop

Shop by Item

Shop by Preset Capsule

Create Your Own Capsule

Start Me Up Capsule

Simply select the color and size of each style to finalize your capsule and GET 25% OFF YOUR PURCHASE. Easy peasy, lemon squeezy.

We know that if we start you up, “you’ll never stop” – well, at least that’s our hope. Our introductory capsule is the perfect first step in creating your Intentional Closet™. These six classic pieces were thoughtfully designed from the beginning to yield endless outfits with effortless style. The basis of this capsule is the PERFECT black suit constructed in wrinkle-resistant tropical suiting for all-season wear. This collection is perfect for anyone with a closet full of clothes and nothing to wear, the graduate just entering the workforce or anyone who just needs a wardrobe refresh. Trust us, no matter what, your closet will thank you.

Ebony & Ivory Capsule

Select the color and size of each of the six pieces to finalize your capsule and GET 25% OFF YOUR PURCHASE.

Because, as you know, “ebony and ivory live together in perfect harmony.” And, also because classically elegant ivory suiting is having a hot, spotlight moment right now – it’s kind of a big deal. Like our Start Me Up Capsule, this collection was thoughtfully designed in tropical suiting to mix and match for limitless outfit combinations. The Ebony & Ivory Capsule is perfect for the woman who has black suiting covered and is looking for something special and au courant to liven up her closet.

Founder Tip: Buy both capsules for a powerhouse wardrobe or what we call the ultimate GoodRobe. These two essential collections were made to complement one another and offer even more versatility. Getting dressed will never be easier.

Meet the Founder

Jennifer has spent the last 30 years, both personally and professionally, as a student and lover of fashion. She’s held positions as an Apparel Buyer and Fashion Director for multiple retail chains as well as owning and curating her own boutiques called Bella & Bella’s Closet. She’s used her experience to study style trends and to crack the code on how to build an effortless (yet enviable) wardrobe. Through the years, she’s collected a library of her favorite and timeless go-to styles that are universally flattering to use as the inspiration and foundation of GoodRobe & Co. Her goal is to help other women with a formula for looking good that’s easy, sustainable and affordable so they can focus on more important things. You know? Like conquering the world.

“My passion is to share joy through fashion. I love the positive impact that looking good can have on people. It’s the greatest gift to be able to share what I’ve learned to empower others to look their best and feel confident so they can accomplish great things – to use fashion as a catalyst to unite women, inspire change and do some GOOD.”