Capsule 101

Do you look at your packed closet and feel like you have nothing to wear? Or spend time you don’t have in the morning trying on countless items only to end up in the same six pieces you always wear? You’re not alone. On average, most of us wear less than 20% of the clothing we own.

Enter the capsule. Capsules are a fancy way of describing a collection of wardrobe staples designed to mix and match easily for limitless outfit options. They are created to do what you end up doing anyway – which is to wear your favorite pieces over and over in different variations.

At GoodRobe & Co., our set capsules include six items that have been strategically grouped together to allow for limitless wardrobe combinations. They are the best way to build a strong foundation or what we like to call an Intentional Closet ™ Along with the capsule pieces, our entire collection is designed to work together so you can add on new items as needed. Rest assured, season after season, we will continue to offer products designed to work with what you already own so you can easily incorporate them.

Save Time

Think of a capsule like Sunday meal prep. You have all the essentials you need to just grab and go. No overthinking and no recreating the wheel. It’s outfit simplification at it’s best. Just add personality with shoes and accessories and off you go. And, because every item is designed to be exceptionally flattering, you won’t have to try and retry on everything in your closet to look great. Think of all the time you’ll save and hours you’ll get back to focus on more important things.

Save Money

As inexpensive as fast fashion seems, it’s actually quite expensive. All the one-off outfits lead to unnecessary purchases that are overrunning our closets and landfills. Like a drug, it’s a quick fix that doesn’t solve the real problem. It’s time to build an Intentional Closet ™ with quality items that are built to last and styled to be timelessly relevant. And when we say quality, we don’t mean they have to cost hundreds of dollars. GoodRobe & Co. is a direct-to-consumer brand, allowing us to remove the middleman and offer you more for less.

Cultivate Your Style

A capsule is the canvas that allows you to cultivate your own style. It is the foundation for you to add your own personality to. Style yours however you like. Dress it up or dress it down. Add a pop of color or keep it neutral. Since the items are designed to be versatile, you can easily go from work to weekend simply by changing your shoes and accessories. It’s all up to you, so have fun with it.